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A mobile-first approach to publishing your content.

by Graham Duffill | Feb 12, 2018 | 0 Comments

It’s no secret that in recent years there has been a significant decline in people consuming printed media. However, it’s not just print that has seen a decline. In the past 4 years mobile has overtaken desktop as primary method of consuming online content.

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Tags: member engagement

Problems facing membership organisations in the digital age

by Graham Duffill | Feb 12, 2018 | 0 Comments

As a membership organisation it's easy to be lulled into thinking you’re already doing many of the right things because traffic to your website is high. The problem tends not to be the volume of website traffic, but a lack of member engagement when you review overall communication efforts.

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Tags: membership organisations, member engagement

15x reasons why print publishing never works out the way that you want

by Daisy Ware-Jarrett | Oct 06, 2017 | 0 Comments

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences. UK beauty magazine Glamour announced that it too has adopted a digital first strategy and ...

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Tags: News, print vs digital, app publishing, benefits digital, Blog, Comment, digital media, digital publishing, online publishing, page lizard

Why harnessing mobile is the next big opportunity for business

by Graham Duffill | Sep 20, 2017 | 0 Comments

"Smartphones have redefined how people live an interact with each other. It is now enterprises time to use mobile to transform the way work gets done," a report published by Deloitte says. The enterprise app is a massive missing opportunity to transform the way people work, upload and access ...

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Tags: Blog, Comment, Membership

Facebook revenue boosts thanks to mobile advertising

by Joanna Swan | Jul 28, 2017 | 0 Comments

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform. Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total advertising revenue of the ...

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Tags: mobile advertising, News, social media, Social Media, Blog, digital publishing, facebook

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