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Joanna Swan

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Facebook revenue boosts thanks to mobile advertising

Posted by Joanna Swan on Jul 28, 2017 10:30:36 AM

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform.

Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total advertising revenue of the company.

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Topics: mobile advertising, News, social media, Social Media, Blog, digital publishing, facebook

The Financial Times uses online communities and comments to boost audience engagement

Posted by Joanna Swan on May 11, 2017 11:00:31 AM

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy.

The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more involved and creating communities amongst readers.

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Topics: News, reader engagement, Uncategorized, Blog, citizen journalism, digital, publications, publishing

Publishers see hike in their subscriptions

Posted by Joanna Swan on Mar 28, 2017 2:00:41 PM

Subscriptions are on the up across the industry with many publishers seeing a huge improvement in numbers compared to last year figures.

Newspapers such as The Times and The Spectator have seen subscriptions rise 200 percent and 100 percent over the past 12 months respectively, according to Digiday.

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Topics: News, Subscription, Blog, digital publishing, media, newspaper, publishing, subcription

Publishers revamp their CMS to improve 'mobile-first' approach

Posted by Joanna Swan on Mar 17, 2017 12:00:17 PM

Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus.

For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, so there is no surprise that this area has been centre of attention in the industry.

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Topics: mobile, Technology, technology, Blog, Comment, content management system, digital publishing, publishing

Top tech and media predictions for 2017

Posted by Joanna Swan on Jan 5, 2017 9:54:49 AM

It’s that time of year again when forecasts are made for where the publishing and tech media trends are heading in 2017. So, here’s a round-up of predictions from the top commentators.

But first our pick of the favourite based on what we consider to be the five pillars of modern publishing:

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Topics: social media, Social Media, Technology, video, Blog, Comment, digital media, digital publishing, predictions

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