Yesterday evening, a group of some of the most influential people in UK publishing braved the temperamental British weather to discuss the publishing industry with Bo Sacks; a publishing and media guru from America.
Bo Sacks has been in publishing since 1970, and lays claim to authoring the longest-running e-newsletter in the world: "Heard on the Web: Media Intelligence". This daily newsletter covers the good, bad and ugly news about the industry, with detailed commentary on statistics and insightful opinion pieces from around the publishing world.
Many magazine publishers we speak to are resigned to the fact that advertisers are very reluctant to 'buy into' advertising in digital publications.
If you read digital publications (whether that be online or on a mobile device), think back to the last advert you saw. I would hazard a guess that it was static, unexciting and failed to engage your interest.