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P for Publishing: could Google's Alphabet signal industry changes?

Posted by Esther Kezia Harding on Aug 11, 2015 12:20:57 PM

Google have announced a significant restructure, creating Alphabet as a giant umbrella company to host its smaller divisions.

Google itself will retain Search, Android, YouTube, Ads, Maps and Apps, as well as most of its technical infrastructure. The changes come with the management of the spin-off divisions, like the auto-driving cars, Google Glass, Calico and the business and investment funds. These will (if they haven't already) gain their own CEO's, and will be able to operate largely independently of Google, allowing the slimmed-down company to focus on what it does best.

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Topics: News, Technology, Alphabet, Articles, Blog, Currents, Google, publishing

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