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Mastering the art of analytics

by Candice Land | Apr 23, 2018 | 0 Comments

Although the origins of analytics are founded in mathematics and statistics, mastering analytics is an art. The modern publishing world is experiencing a data revolution as organisations begin to better understand and harness the power of analytics. 

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Tags: personalised data, analytics, native apps

Apps and Analytics

by Gareth Harris | Mar 16, 2018 | 0 Comments

  Many publishers make their content available via an app. While this is a great way to reach an audience, it’s important not to overlook the importance of analytics tools when it comes to keeping audiences engaged.

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Tags: member engagement, analytics

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