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Mastering the art of analytics

Posted by Candice Land on Apr 23, 2018 8:40:00 AM

Although the origins of analytics are founded in mathematics and statistics, mastering analytics is an art. The modern publishing world is experiencing a data revolution as organisations begin to better understand and harness the power of analytics. 

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Topics: native apps, personalised data, analytics

Apps and Analytics

Posted by Gareth Harris on Mar 16, 2018 11:56:02 AM


Many publishers make their content available via an app. While this is a great way to reach an audience, it’s important not to overlook the importance of analytics tools when it comes to keeping audiences engaged.

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Topics: member engagement, analytics

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