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Apple's App Store search ads increase brand awareness

Posted by Candice Land on Feb 3, 2017 11:00:59 AM

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend

If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless design means that you can invest as much (or little) time as you have, and still get results. The simple setup includes:

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Topics: Technology, technology, Uncategorized, app store, apple, Blog, digital publishing, Review

Apple refreshes subscription program in app store overhaul

Posted by Esther Kezia Harding on Sep 7, 2016 11:04:11 AM

Apple have announced a host of changes to its subscription service ahead of its Keynote September 2016 event.

Although few of these seem groundbreaking, they are an indication that the company are taking a keen interest in the changes developers and users need to see in the Store.

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Topics: monetisation, News, revenue, subscriptions, app store, apple, apps, Blog, General, search ads

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