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Apple's App Store search ads increase brand awareness

by Candice Land | Feb 03, 2017 | 0 Comments

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless ...

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Tags: app store, apple, Blog, digital publishing, Review, Technology, technology, Uncategorized

Apple refreshes subscription program in app store overhaul

by Esther Kezia Harding | Sep 07, 2016 | 0 Comments

Apple have announced a host of changes to its subscription service ahead of its Keynote September 2016 event. Although few of these seem groundbreaking, they are an indication that the company are taking a keen interest in the changes developers and users need to see in the Store.

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Tags: app store, apple, apps, Blog, General, monetisation, News, revenue, search ads, subscriptions

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