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Apple's App Store search ads increase brand awareness

Posted by Candice Land on Feb 3, 2017 11:00:59 AM

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend

If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless design means that you can invest as much (or little) time as you have, and still get results. The simple setup includes:

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Topics: Technology, technology, Uncategorized, app store, apple, Blog, digital publishing, Review

Apple refreshes subscription program in app store overhaul

Posted by Esther Kezia Harding on Sep 7, 2016 11:04:11 AM

Apple have announced a host of changes to its subscription service ahead of its Keynote September 2016 event.

Although few of these seem groundbreaking, they are an indication that the company are taking a keen interest in the changes developers and users need to see in the Store.

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Topics: monetisation, News, revenue, subscriptions, app store, apple, apps, Blog, General, search ads

Review: The Metro app

Posted by Jo Swan on Sep 5, 2016 2:50:43 PM

Jo Swan casts a critical eye over the newly-overhauled Metro app.

One of the UK’s most circulated newspapers, The Metro, have recently undertaken an app upgrade to support its morning and evening editions. How does the new app measure up, and does the translation from print to digital work in its enhanced format?

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Topics: android, app, apple, Blog, metro, responsive, review, Review

CILIP enhances membership offering with new personalised app

Posted by Esther Kezia Harding on May 11, 2016 3:15:21 PM

The Chartered Institute of Library and Information Professionals (CILIP) have recently overhauled their membership app, offering a richer reading experience for its members.

The app is now a hub for CILIP content, from local libary news to its monthly membership magazine, CILIP Update.

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Topics: android, app, apple, Blog, CILIP, Client focus, member app, Membership, personalisation, Showcase

Guest blog: The Four Horsemen of the Digital Apocalypse

Posted by Page Lizard on May 3, 2016 4:00:35 PM

Henry Bevan explores the ethical dilema faced by those at the mercy of the technology giants.

A month ago at the Digital Book World in New York, New York University professor Scott Galloway said that Amazon, Apple, Facebook, Google were dragons disrupting the publishing world. They are knocking the ball so far out of the park, eventually they will knock it into another sport. He labelled the Big 4 “the Four Horsemen”.

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Topics: amazon, apple, Blog, Comment, facebook, Google, Instant Articles, publishing

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