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Apple's App Store search ads increase brand awareness

by Candice Land | Feb 03, 2017 | 0 Comments

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless ...

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Tags: app store, apple, Blog, digital publishing, Review, Technology, technology, Uncategorized

Apple refreshes subscription program in app store overhaul

by Esther Kezia Harding | Sep 07, 2016 | 0 Comments

Apple have announced a host of changes to its subscription service ahead of its Keynote September 2016 event. Although few of these seem groundbreaking, they are an indication that the company are taking a keen interest in the changes developers and users need to see in the Store.

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Tags: app store, apple, apps, Blog, General, monetisation, News, revenue, search ads, subscriptions

Review: The Metro app

by Jo Swan | Sep 05, 2016 | 0 Comments

Jo Swan casts a critical eye over the newly-overhauled Metro app. One of the UK’s most circulated newspapers, The Metro, have recently undertaken an app upgrade to support its morning and evening editions. How does the new app measure up, and does the translation from print to digital work in its ...

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Tags: android, app, apple, Blog, metro, responsive, review, Review

CILIP enhances membership offering with new personalised app

by Esther Kezia Harding | May 11, 2016 | 0 Comments

The Chartered Institute of Library and Information Professionals (CILIP) have recently overhauled their membership app, offering a richer reading experience for its members. The app is now a hub for CILIP content, from local libary news to its monthly membership magazine, CILIP Update.

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Tags: android, app, apple, Blog, CILIP, Client focus, member app, Membership, personalisation, Showcase

Guest blog: The Four Horsemen of the Digital Apocalypse

by Page Lizard | May 03, 2016 | 0 Comments

Henry Bevan explores the ethical dilema faced by those at the mercy of the technology giants. A month ago at the Digital Book World in New York, New York University professor Scott Galloway said that Amazon, Apple, Facebook, Google were dragons disrupting the publishing world. They are knocking the ...

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Tags: amazon, apple, Blog, Comment, facebook, Google, Instant Articles, publishing

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