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The emergence of a new media landscape - that will impact how your audience want to interact.

Posted by Candice Land on Jun 7, 2018 9:30:00 AM

We live in an age when mobile devices, wireless connectivity, and alternate media platforms dominate the media landscape.

Digital media consumers are increasingly in the driver’s seat - totally in control with unparalleled freedom to choose whatever they want.

Members expectations are at an all-time high of what a digital experience should be, which has implications on how organisations must engage and present their content.

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Topics: audience, personalised data, member engagement

A study of reader engagement

Posted by Candice Land on Apr 26, 2017 1:35:30 PM

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?

Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.

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Topics: mobile, News, reader engagement, audience, Blog, Comment, content

10 Lessons from Digital Media Strategies 2016

Posted by Esther Kezia Harding on Mar 18, 2016 10:38:43 AM

Last week's Digital Media Strategies conference was, for the most part, a brilliant insight into the successes, failures and lessons that organisations have faced over the past year.

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Topics: millennials, publishers, ad block, audience, Blog, Comment, digital media strategies, Event, Membership

Mobile trends and the business professional

Posted by Graham Duffill on Nov 26, 2014 1:39:54 PM

Even professionals read on mobile: two case studies

Last week I gave a talk to the Professional Publishers Association (PPA) conference in London about how to create and edit digital magazines for mobile readers.

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Topics: mobile, online, technology, android, app, audience, b2b, Blog, business, case study, Comment, content, digital publishing, interactive, magazine, phone, professional, publications, publishing, statistics

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