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The emergence of a new media landscape - that will impact how your audience want to interact.

by Candice Land | Jun 07, 2018 | 0 Comments

We live in an age when mobile devices, wireless connectivity, and alternate media platforms dominate the media landscape. Digital media consumers are increasingly in the driver’s seat - totally in control with unparalleled freedom to choose whatever they want. Members expectations are at an ...

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Tags: audience, personalised data, member engagement

A study of reader engagement

by Candice Land | Apr 26, 2017 | 0 Comments

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption? Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas ...

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Tags: audience, Blog, Comment, content, mobile, News, reader engagement

10 Lessons from Digital Media Strategies 2016

by Esther Kezia Harding | Mar 18, 2016 | 0 Comments

Last week's Digital Media Strategies conference was, for the most part, a brilliant insight into the successes, failures and lessons that organisations have faced over the past year.

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Tags: ad block, audience, Blog, Comment, digital media strategies, Event, Membership, millennials, publishers

Mobile trends and the business professional

by Graham Duffill | Nov 26, 2014 | 0 Comments

Even professionals read on mobile: two case studies Last week I gave a talk to the Professional Publishers Association (PPA) conference in London about how to create and edit digital magazines for mobile readers.

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Tags: android, app, audience, b2b, Blog, business, case study, Comment, content, digital publishing, interactive, magazine, mobile, online, phone, professional, publications, publishing, statistics, technology

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