Renowned artist Jeff Koons take his work into the virtual world as his first digital sculpture “Lady Bug” appears in Garage Magazine.
American artist Jeff Koons is used to surprising and innovating. Perhaps his most prestigious sculpture ‘Balloon Dog‘ sold in 2013 for $58.4 million, making it the most expensive piece of art sold at auction by a living artist. Like most pop-artists his work doesn’t just sit on the walls of the rich-and-famous, it transcends from multi-million sculptures to album covers. His latest work is a first for him, as he ventures from gigantic, gallery-dwelling art to digital.
Morton Helig's 'Sensorama'
augmented reality advertising,
augmented reality packaging,
fifa world cup,
future of augmented reality,
guiness world book of records 2014,
guiness world book of records augmented reality,
ikea 2013 catalogue,
LEGO digital box,
national geographic augmented reality,
robert downy jr,