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15x reasons why print publishing never works out the way that you want

Posted by Daisy Ware-Jarrett on Oct 6, 2017 7:29:26 PM

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences.

UK beauty magazine Glamour announced that it too has adopted a digital first strategy and will be moving its beauty content online and ending monthly printed editions. A move based on how readers are living a mobile-first, social-first lifestyle. “It is a faster, more focused, multi-platform relationship," the magazine said.

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Topics: News, print vs digital, app publishing, benefits digital, Blog, Comment, digital media, digital publishing, online publishing, page lizard

Why harnessing mobile is the next big opportunity for business

Posted by Graham Duffill on Sep 20, 2017 7:31:34 PM

"Smartphones have redefined how people live an interact with each other. It is now enterprises time to use mobile to transform the way work gets done," a report published by Deloitte says.

The enterprise app is a massive missing opportunity to transform the way people work, upload and access information.  "2017 is in some regards reminiscent of 
the early days of the Internet era, when enterprises started shifting to browser solutions that transformed how employees work.

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Topics: Blog, Comment, Membership

Facebook revenue boosts thanks to mobile advertising

Posted by Joanna Swan on Jul 28, 2017 10:30:36 AM

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform.

Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total advertising revenue of the company.

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Topics: mobile advertising, News, social media, Social Media, Blog, digital publishing, facebook

Crossing the bridge to online publishing

Posted by Candice Land on Jun 22, 2017 11:34:00 AM

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing.

Editor Christian Broughton stands firmly by the motto for online publishing that says:

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Topics: Technology, Blog, Comment, content, digital, digital media, digital publishing, economics

How to use content to attract, recruit and retain members

Posted by Graham Duffill on Jun 15, 2017 4:37:00 PM

Workshop with the RSC followed by drinks and networking

It is difficult to over-state the value of the lessons that can be learned by any membership organisation with good content from the Royal Society of Chemistry's journey with Chemistry World.

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Topics: technology, Uncategorized, Blog, digital publishing, events, interactive

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