If you're involved in publishing, you would be hard pushed not to have seen IKEA's bookbook™ advert. In just a few days, the clever video has gone viral, attracting a great deal of support for its simplicity and satirisation of the digital industry.
IKEA's bookbook™ and the anti-digital movement
Posted by
Esther Kezia Harding on Sep 15, 2014 10:43:32 AM
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Topics: 2014, app, Blog, bookbook, catalogue, Comment, content, digital, digital age, digital media, digital publishing, ebook, future, IKEA, Innovation, interactive, magazine, media, modern, new, online, publications, publishing, technology, twitter
