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The Financial Times uses online communities and comments to boost audience engagement

Posted by Joanna Swan on May 11, 2017 11:00:31 AM

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy.

The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more involved and creating communities amongst readers.

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Topics: News, reader engagement, Uncategorized, Blog, citizen journalism, digital, publications, publishing

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