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15x reasons why print publishing never works out the way that you want

by Daisy Ware-Jarrett | Oct 06, 2017 | 0 Comments

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences. UK beauty magazine Glamour announced that it too has adopted a digital first strategy and ...

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Tags: app publishing, benefits digital, Blog, Comment, digital media, digital publishing, News, online publishing, page lizard, print vs digital

Why harnessing mobile is the next big opportunity for business

by Graham Duffill | Sep 20, 2017 | 0 Comments

"Smartphones have redefined how people live an interact with each other. It is now enterprises time to use mobile to transform the way work gets done," a report published by Deloitte says. The enterprise app is a massive missing opportunity to transform the way people work, upload and access ...

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Tags: Blog, Comment, Membership

Crossing the bridge to online publishing

by Candice Land | Jun 22, 2017 | 0 Comments

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing. Editor Christian Broughton stands firmly by the motto for online publishing that says:

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Tags: Blog, Comment, content, digital, digital media, digital publishing, economics, Technology

A study of reader engagement

by Candice Land | Apr 26, 2017 | 0 Comments

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption? Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas ...

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Tags: audience, Blog, Comment, content, mobile, News, reader engagement

China sets the digital trend

by Candice Land | Apr 24, 2017 | 0 Comments

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping ...

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Tags: Blog, Comment, digital, digital publishing, global, mobile, publishing, Technology

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