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15x reasons why print publishing never works out the way that you want

Posted by Daisy Ware-Jarrett on Oct 6, 2017 7:29:26 PM

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences.

UK beauty magazine Glamour announced that it too has adopted a digital first strategy and will be moving its beauty content online and ending monthly printed editions. A move based on how readers are living a mobile-first, social-first lifestyle. “It is a faster, more focused, multi-platform relationship," the magazine said.

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Topics: app publishing, benefits digital, Blog, Comment, digital media, digital publishing, News, online publishing, page lizard, print vs digital

Why harnessing mobile is the next big opportunity for business

Posted by Graham Duffill on Sep 20, 2017 7:31:34 PM

"Smartphones have redefined how people live an interact with each other. It is now enterprises time to use mobile to transform the way work gets done," a report published by Deloitte says.

The enterprise app is a massive missing opportunity to transform the way people work, upload and access information.  "2017 is in some regards reminiscent of 
the early days of the Internet era, when enterprises started shifting to browser solutions that transformed how employees work.

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Topics: Blog, Comment, Membership

Crossing the bridge to online publishing

Posted by Candice Land on Jun 22, 2017 11:34:00 AM

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing.

Editor Christian Broughton stands firmly by the motto for online publishing that says:

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Topics: Blog, Comment, content, digital, digital media, digital publishing, economics, Technology

A study of reader engagement

Posted by Candice Land on Apr 26, 2017 1:35:30 PM

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?

Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.

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Topics: audience, Blog, Comment, content, mobile, News, reader engagement

China sets the digital trend

Posted by Candice Land on Apr 24, 2017 3:17:42 PM

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg

When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.

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Topics: Blog, Comment, digital, digital publishing, global, mobile, publishing, Technology

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