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Crossing the bridge to online publishing

Posted by Candice Land on Jun 22, 2017 11:34:00 AM

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing.

Editor Christian Broughton stands firmly by the motto for online publishing that says:

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Topics: Technology, Blog, Comment, content, digital, digital media, digital publishing, economics

A study of reader engagement

Posted by Candice Land on Apr 26, 2017 1:35:30 PM

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?

Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.

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Topics: mobile, News, reader engagement, audience, Blog, Comment, content

Content sharing - the compromise of publishers

Posted by Candice Land on Jan 26, 2017 10:07:25 AM

Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy - and their own pockets satisfied.

“Scaled back: Why publishers are rethinking their pursuit of huge numbers”, a recent Digiday article discusses the numbers game that publishers are playing. By reducing the number of published stories, the theory 'quality over quantity' becomes a ruling principle, and impact on the readers reaching the ‘desired reaction’.

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Topics: mobile, Social Media, Technology, Blog, content, digital publishing

What are the top challenges facing membership organisations?

Posted by Tim Jenkins on Apr 8, 2016 10:37:09 AM

Insights from Harnessing the Web 2016 Research Summary Report

This week’s Memberwise event for the launch of the Research Report – Harnessing the Web to Drive Membership Value and Growth provided an excellent insight into the topics, trends and challenges facing membership/association professionals.

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Topics: millennials, social media, technology, apps, Blog, content, digital, digital publishing, engagement, General, media, member first, Membership, personalisation, publishing

Do single story payments spell trouble for publishers?

Posted by Esther Kezia Harding on Mar 24, 2016 12:08:47 PM

Blendle, an article micropayment app has launched in the US this week, seeking to reinvent how readers "can discover and support the best journalism in the country".

Could this be the long-awaited "iTunes of journalism" that finally turns the broken publishing model around? Blendle and its partners certainly hope so, and they place great emphasis on making it second nature to pay for content.

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Topics: micropayment, monetisation, News, Apple News, Articles, Blendle, Blog, Comment, content, facebook, Instant Articles

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