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Why publishers have to think like membership organisations

Posted by Graham Duffill on Jun 27, 2016 5:39:19 PM

“We wont necessarily be publishers in future," Diane Young, MD of The Drum, told Page Lizard's  '2025: Visions for the Future of Publishing' debate in February. "But we will be serving the needs of communities we have built."

The idea of the media brand existing as the focal point around which communities of readers coalesce is not new. The idea of the media brand reducing its print revenues to a mere 9% of income and growing the rest from the service it provides to the community, is a signpost of the future.

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Topics: James Roberts, Managing the Membership Experience, Mark Levin, Sue Froggatt, Blog, building communities, Comment, diane young, digital communities, digital publishing, Event, future of publishing, Membership, membership organisations

Top publishers’ predictions for 2025

Posted by Graham Duffill on Feb 11, 2016 10:23:41 AM

Chrome will include ad blocking by default, platforms will overtake publisher’s websites for reaching audiences and print will only exist as a luxury item, were some of the predictions delivered to 70 publishers and editors by Drum MD Diane Young and Dennis CTO Paul Lomax last week.

Young started the debate, “2025 Visions for the Future of Publishing”, which included a panel of ‘Millennials’ to test ‘old publishing’ thinking, by warning publishers about the dangers of trying to maintain the status quo.

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Topics: the drum, Blog, dennis publishing, diane young, digital publishing, Event, events, paul lomax, the future of publishing

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