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Crossing the bridge to online publishing

by Candice Land | Jun 22, 2017 | 0 Comments

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing. Editor Christian Broughton stands firmly by the motto for online publishing that says:

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Tags: Blog, Comment, content, digital, digital media, digital publishing, economics, Technology

The Financial Times uses online communities and comments to boost audience engagement

by Joanna Swan | May 11, 2017 | 0 Comments

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy. The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more ...

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Tags: Blog, citizen journalism, digital, News, publications, publishing, reader engagement, Uncategorized

China sets the digital trend

by Candice Land | Apr 24, 2017 | 0 Comments

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping ...

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Tags: Blog, Comment, digital, digital publishing, global, mobile, publishing, Technology

The FT - an example of quality journalism

by Candice Land | Apr 19, 2017 | 0 Comments

Let's consider FT's quality value based on truth, transparency, and trust... The MediaBriefing recently wrote an article discussing the Financial Times' approach to quality for their sustainable future. Their focus points surround the 'triple t threat' - truth, transparency, and trust. In an era ...

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Tags: Blog, Comment, digital, digital publishing, financial times, journalism

Making your digital subscription strategy a success

by Candice Land | Mar 08, 2017 | 0 Comments

On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions. This is exactly what Amedia did with their three stage plan.

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Tags: Blog, digital, digital media, digital publishing, Subscription, Technology

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