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Crossing the bridge to online publishing

Posted by Candice Land on Jun 22, 2017 11:34:00 AM

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing.

Editor Christian Broughton stands firmly by the motto for online publishing that says:

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Topics: Technology, Blog, Comment, content, digital, digital media, digital publishing, economics

The Financial Times uses online communities and comments to boost audience engagement

Posted by Joanna Swan on May 11, 2017 11:00:31 AM

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy.

The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more involved and creating communities amongst readers.

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Topics: News, reader engagement, Uncategorized, Blog, citizen journalism, digital, publications, publishing

China sets the digital trend

Posted by Candice Land on Apr 24, 2017 3:17:42 PM

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg

When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.

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Topics: mobile, Technology, Blog, Comment, digital, digital publishing, global, publishing

The FT - an example of quality journalism

Posted by Candice Land on Apr 19, 2017 1:15:22 PM

Let's consider FT's quality value based on truth, transparency, and trust...

The MediaBriefing recently wrote an article discussing the Financial Times' approach to quality for their sustainable future. Their focus points surround the 'triple t threat' - truth, transparency, and trust. In an era when digital revenue is hard to come by, publishers are trying all sorts of tricks and trends. One can only marvel at those publishers who are strides ahead of the rest. Let's have a look at some of The Financial Times staggering impressions:

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Topics: Blog, Comment, digital, digital publishing, financial times, journalism

Making your digital subscription strategy a success

Posted by Candice Land on Mar 8, 2017 1:06:22 PM

On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions.

This is exactly what Amedia did with their three stage plan.

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Topics: Subscription, Technology, Blog, digital, digital media, digital publishing

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