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Adobe highlights potential for excellence in digital advertising

Posted by Esther Kezia Harding on Oct 19, 2014 10:12:09 AM

Many magazine publishers we speak to are resigned to the fact that advertisers are very reluctant to 'buy into' advertising in digital publications.

If you read digital publications (whether that be online or on a mobile device), think back to the last advert you saw. I would hazard a guess that it was static, unexciting and failed to engage your interest.

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Topics: News, technology, ad spend, advert, advertising, app, Blog, car, creative, digital advert, digital advertising, digital publishing, interactive, ipad, magazine, mobile ad, publishing

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