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15x reasons why print publishing never works out the way that you want

Posted by Daisy Ware-Jarrett on Oct 6, 2017 7:29:26 PM

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences.

UK beauty magazine Glamour announced that it too has adopted a digital first strategy and will be moving its beauty content online and ending monthly printed editions. A move based on how readers are living a mobile-first, social-first lifestyle. “It is a faster, more focused, multi-platform relationship," the magazine said.

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Topics: News, print vs digital, app publishing, benefits digital, Blog, Comment, digital media, digital publishing, online publishing, page lizard

Crossing the bridge to online publishing

Posted by Candice Land on Jun 22, 2017 11:34:00 AM

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing.

Editor Christian Broughton stands firmly by the motto for online publishing that says:

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Topics: Technology, Blog, Comment, content, digital, digital media, digital publishing, economics

Making your digital subscription strategy a success

Posted by Candice Land on Mar 8, 2017 1:06:22 PM

On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions.

This is exactly what Amedia did with their three stage plan.

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Topics: Subscription, Technology, Blog, digital, digital media, digital publishing

"Growing through self-disruption"

Posted by Candice Land on Feb 13, 2017 3:31:30 PM

Michel Koch, Time's Chief Marketing Officer shares his experiences growing magazine brands in e-commerce markets at Media Reinvented.

Engaging with nearly half of all UK adults in print, and reaching 28 million global web users monthly, Time Inc. UK is a powerful publishing force. Can it take the audiences from its 50 plus brands and successfully expanding those into adjacent markets?

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Topics: Blog, digital media, digital publishing, Digital Publishing Event, e-commerce, Event, events

Picking the brain of Quartz - mobile content leader

Posted by Candice Land on Feb 9, 2017 11:00:07 AM

A critical part of content delivery is knowing your audience. Quartz suggests some ways that this can be done.

No matter what niche your audience fits, mobile is sure to be a dominant medium for engagement. Mobile web growth has affected publishers’ audiences’ in a dramatic way, operating as the biggest indicator of overall magazine audience growth, according to a report last year which highlighted a total magazine audience increase of 6.7%. Some brands that gained the most audience across a year period were the likes of Forbes and People.

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Topics: mobile, Technology, Blog, digital media, digital publishing, publishing technology

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