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Digital data - "the fourth industrial revolution"

by Candice Land | Apr 03, 2018 | 0 Comments

A case study from Asian Scientist recently highlighted how digital data capturing can be used to detect medical trends and lead to clinical advances.  Discoveries, whether in clinical or digital settings, rely on data. The smart phones that many parents carry in their pockets make collecting data ...

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Tags: member engagement, personalised data, digital publishing

Optimising your investment in technology

by Candice Land | Mar 27, 2018 | 0 Comments

It's no secret that digital technologies are a huge asset for driving business growth. Yet, according to a recent Accenture white paper (Combine and Conquer), only 13% of companies are benefiting from both cost saving efficiencies and new growth from their investments in digital technologies. Why ...

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Tags: digital tools, member engagement, digital publishing

15x reasons why print publishing never works out the way that you want

by Daisy Ware-Jarrett | Oct 06, 2017 | 0 Comments

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences. UK beauty magazine Glamour announced that it too has adopted a digital first strategy and ...

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Tags: app publishing, benefits digital, Blog, Comment, digital media, digital publishing, News, online publishing, page lizard, print vs digital

Facebook revenue boosts thanks to mobile advertising

by Joanna Swan | Jul 28, 2017 | 0 Comments

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform. Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total advertising revenue of the ...

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Tags: Blog, digital publishing, facebook, mobile advertising, News, social media, Social Media

Crossing the bridge to online publishing

by Candice Land | Jun 22, 2017 | 0 Comments

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing. Editor Christian Broughton stands firmly by the motto for online publishing that says:

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Tags: Blog, Comment, content, digital, digital media, digital publishing, economics, Technology

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