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Digital data - "the fourth industrial revolution"

Posted by Candice Land on Apr 3, 2018 11:37:39 AM

case study from Asian Scientist recently highlighted how digital data capturing can be used to detect medical trends and lead to clinical advances. 

Discoveries, whether in clinical or digital settings, rely on data. The smart phones that many parents carry in their pockets make collecting data easier, providing a rich source of information that can augment what we learn from conventional clinical trials.

Danone Nutricia Research, has opened a digital data collection lab in Singapore to pioneer research and innovation in early life nutrition following a successful pilot study which detected the cause of increases of eczema in Asian babies.

Danone is developing digital tools that capture and analyze parenting data and advise parents and healthcare professionals.

Their findings have demonstrated that 91% of adults have their mobile device within arm's reach 24/7, and 52% of smart phone users gather health-related information on their phones. 

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Topics: digital publishing, personalised data, member engagement

Optimising your investment in technology

Posted by Candice Land on Mar 27, 2018 12:06:48 PM

It's no secret that digital technologies are a huge asset for driving business growth. Yet, according to a recent Accenture white paper (Combine and Conquer), only 13% of companies are benefiting from both cost saving efficiencies and new growth from their investments in digital technologies.

Why is this the case? And how can companies grow effectively using these technologies?

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Topics: digital publishing, member engagement, digital tools

15x reasons why print publishing never works out the way that you want

Posted by Daisy Ware-Jarrett on Oct 6, 2017 7:29:26 PM

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences.

UK beauty magazine Glamour announced that it too has adopted a digital first strategy and will be moving its beauty content online and ending monthly printed editions. A move based on how readers are living a mobile-first, social-first lifestyle. “It is a faster, more focused, multi-platform relationship," the magazine said.

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Topics: News, print vs digital, app publishing, benefits digital, Blog, Comment, digital media, digital publishing, online publishing, page lizard

Facebook revenue boosts thanks to mobile advertising

Posted by Joanna Swan on Jul 28, 2017 10:30:36 AM

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform.

Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total advertising revenue of the company.

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Topics: mobile advertising, News, social media, Social Media, Blog, digital publishing, facebook

Crossing the bridge to online publishing

Posted by Candice Land on Jun 22, 2017 11:34:00 AM

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing.

Editor Christian Broughton stands firmly by the motto for online publishing that says:

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Topics: Technology, Blog, Comment, content, digital, digital media, digital publishing, economics

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