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Transform your membership organisation into the digital age

Posted by Candice Land on May 14, 2018 6:47:37 AM

Now is a good time of the year to reflect on the effectiveness of the content that you distribute as a membership organisation. 

What 2018 has witnessed so far is the continued evolution of how your audience wants to receive content and the digital formats that the content is digested in.

Digital transformation as a strategy should be familiar to most organisations, a struggle to match available digital resources with reaching members in a way that they want.

To keep pace with these transformations, membership organisations need to address their digital challenges at a fundamental level in order to retain members, and attract new digital savvy ones. 

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Topics: technology, digital solutions, member engagement

Aftonbladet: How one Swedish newspaper is reaching 20% of the country on mobile

Posted by Graham Duffill on Nov 3, 2014 5:01:39 PM

By focussing on audience behaviour the Swedish daily Aftonbladet has put mobile at the core of the newsroom.

Last month I went to a fascinating conference at News UK’s stunning new headquarters titled ‘news on the move’.

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Topics: mobile, News, Aftonbladet, Blog, digital publishing, digital solutions, General

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