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Strategic lessons for publishers from Reuters Institute of the Study of Journalism

Posted by Candice Land on Apr 6, 2017 1:57:37 PM

Reuters Institute of the Study of Journalism released a report on how publishers are going 'beyond the article' using digitally innovative tools.

Here are some key publishing lessons from the report, written by The MediaBriefing.

  • Size need not be a drawback to innovation

A highlight from the report  used as one of the lessons for publishers is that “limited resource is no hindrance to innovation.” Turkey’s 140journos, with its small team of 10 full-time employees, have used platforms like WhatsApp, Twitter Facebook, and even Tinder, to spread their content to digital spaces. This strategic distribution has allowed the smaller citizen journalism project to grow rapidly.

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Topics: Blog, Comment, digital publishing, distribution, Innovation, publishing, report

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