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How to use content to attract, recruit and retain members

Posted by Graham Duffill on Jun 15, 2017 4:37:00 PM

Workshop with the RSC followed by drinks and networking

It is difficult to over-state the value of the lessons that can be learned by any membership organisation with good content from the Royal Society of Chemistry's journey with Chemistry World.

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Topics: technology, Uncategorized, Blog, digital publishing, events, interactive

Alternate revenue models discussed at Digital Media Strategies '17

Posted by Candice Land on Feb 24, 2017 2:51:13 PM

Media experts discuss publishing revenue models at Digital Media Strategies '17

Generating fresh, interesting content that is relevant is no easy feat. Editorial teams can often find themselves spending laborious hours researching, writing, and chasing deadlines. In such a fast-paced and competitive environment – the last thing that publishers need is the uncertainty of revenue acquisition.

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Topics: Blog, digital publishing, digital revenue, ecommerce, Event, events, publishing event

Chemistry World’s journey from membership to ’subscribership’

Posted by Graham Duffill on Feb 16, 2017 9:18:20 AM

Many professional bodies publish magazines – they are highly valued benefits of membership, excellent channels for disseminating information, and an integral part of any membership communication, recruitment or engagement strategy.

When it comes to research journals, many professional bodies are very comfortable and adept at identifying markets, capturing audiences and generating revenues outside of their membership. However, the members’ magazine often has a very different position: its business model, brand, culture and strategy tend to be strongly focused on providing members with a benefit.
What if we changed this?

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Topics: Blog, Event, events, Membership

Media Reinvented: How Time Inc, The RSC and Influencers are changing the media landscape

Posted by Daisy Ware-Jarrett on Feb 13, 2017 5:23:34 PM

Discover, in just one hour, how the publishing and media industry can propel itself to financial riches and re-invent the glory days.

If only…

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Topics: Blog, Event, events

"Growing through self-disruption"

Posted by Candice Land on Feb 13, 2017 3:31:30 PM

Michel Koch, Time's Chief Marketing Officer shares his experiences growing magazine brands in e-commerce markets at Media Reinvented.

Engaging with nearly half of all UK adults in print, and reaching 28 million global web users monthly, Time Inc. UK is a powerful publishing force. Can it take the audiences from its 50 plus brands and successfully expanding those into adjacent markets?

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Topics: Blog, digital media, digital publishing, Digital Publishing Event, e-commerce, Event, events

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