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Facebook revenue boosts thanks to mobile advertising

Posted by Joanna Swan on Jul 28, 2017 10:30:36 AM

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform.

Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total advertising revenue of the company.

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Topics: mobile advertising, News, social media, Social Media, Blog, digital publishing, facebook

Guest blog: The Four Horsemen of the Digital Apocalypse

Posted by Page Lizard on May 3, 2016 4:00:35 PM

Henry Bevan explores the ethical dilema faced by those at the mercy of the technology giants.

A month ago at the Digital Book World in New York, New York University professor Scott Galloway said that Amazon, Apple, Facebook, Google were dragons disrupting the publishing world. They are knocking the ball so far out of the park, eventually they will knock it into another sport. He labelled the Big 4 “the Four Horsemen”.

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Topics: amazon, apple, Blog, Comment, facebook, Google, Instant Articles, publishing

Do single story payments spell trouble for publishers?

Posted by Esther Kezia Harding on Mar 24, 2016 12:08:47 PM

Blendle, an article micropayment app has launched in the US this week, seeking to reinvent how readers "can discover and support the best journalism in the country".

Could this be the long-awaited "iTunes of journalism" that finally turns the broken publishing model around? Blendle and its partners certainly hope so, and they place great emphasis on making it second nature to pay for content.

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Topics: micropayment, monetisation, News, Apple News, Articles, Blendle, Blog, Comment, content, facebook, Instant Articles

Digital Publishing Predictions for 2016

Posted by Esther Kezia Harding on Jan 12, 2016 5:26:52 PM

2015 brought sweeping changes across the industry. The technology giants started elbowing each other for a slice of the publishing pie, ad-blocking went mainstream and a handful of large magazine titles shockingly kicked the bucket.

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Topics: magazines, pdf, Apple News, Blog, Comment, digital publishing, facebook, Instant Articles, predictions, publishing

Facebook to launch direct challenger to Apple News with stand-alone 'Notify' app

Posted by Esther Kezia Harding on Nov 9, 2015 6:13:21 PM

Facebook have scheduled the launch of their own breaking news app, Notify - stepping up to the challenge from Apple News.

A report from the FT suggested that the app could be made available this week, and will feature content from 'a range of print, digital and video companies'.

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Topics: News, social media, Social Media, apple, Apple News, Articles, Blog, breaking news, facebook, future, snapchat

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