Many of the brightest and best publishers have beautiful digital editions of their magazines, but with one fatal flaw: they are exclusive to iPads.
We see this mistake being made time and time again, both with long-established editions, and fresher publications. Excuses from editorial teams are wide-ranging, but all follow a similar theme: that cross-platform publishing is too difficult and simply isn't in demand.
The internet has been awash with photographs of a leaked prototype of the iPhone 6. Although the iPhone is by no means the first larger-screened phone on the market, it highlights a trend that will provide exciting challenges for digital publishers...
Whether these pictures are genuine or not, it is no secret that Apple's iPhone screens will be having a growth spurt. About time too: the iphone is lagging behind the screen sizes of its competitors (as pointed out in Samsung's cheeky advert about screen envy- click here to watch).