"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg
When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.