The Long + Short is a digital-first publication by Nesta, the UK's innovation foundation. Its content is clever and engaging, but does it do enough to make up for a frustrating reading experience?
The app has been designed so that the HTML is edited once, and pushed out to multiple platforms. This is neat as a cost-effective way of publishing for maximum audience reach; The Long + Short can be accessed from a desktop, through the Apple and Android stores, and through a mobile-responsive web browser for those on devices without a supporting app. The content can also be read in any orientation, and it all reflows nicely when the device is rotated. To top it off, the app is lightweight, and the issues can be viewed almost instantly without a long wait for content to download.