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Why publishers have to think like membership organisations

Posted by Graham Duffill on Jun 27, 2016 5:39:19 PM

“We wont necessarily be publishers in future," Diane Young, MD of The Drum, told Page Lizard's  '2025: Visions for the Future of Publishing' debate in February. "But we will be serving the needs of communities we have built."

The idea of the media brand existing as the focal point around which communities of readers coalesce is not new. The idea of the media brand reducing its print revenues to a mere 9% of income and growing the rest from the service it provides to the community, is a signpost of the future.

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Topics: James Roberts, Managing the Membership Experience, Mark Levin, Sue Froggatt, Blog, building communities, Comment, diane young, digital communities, digital publishing, Event, future of publishing, Membership, membership organisations

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