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Driven to learn

Posted by Marion Telsnig on Mar 27, 2019 10:47:30 AM

Use the tools and tactics of the distraction industry to turbo-charge your learning and CPD.

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Topics: apps, member engagement, mobile is the future, CPD, learning, voice commands, rewards

What's the point of a design discovery workshop?

Posted by Laurel Gattenby on Jan 31, 2019 8:21:16 AM

I always get excited when people ask me about design workshops. In my experience, they’ve been an incredibly useful tool when kicking off projects of all sizes. They’re so useful in fact, that I’m always baffled if clients don’t want to spend time in them. That’s why I thought I’d write a few key ways that a workshop can help your next app development project!

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Topics: member engagement, content engagement, leadership, transformation

The emergence of a new media landscape - that will impact how your audience want to interact.

Posted by Candice Land on Jun 7, 2018 9:30:00 AM

We live in an age when mobile devices, wireless connectivity, and alternate media platforms dominate the media landscape.

Digital media consumers are increasingly in the driver’s seat - totally in control with unparalleled freedom to choose whatever they want.

Members expectations are at an all-time high of what a digital experience should be, which has implications on how organisations must engage and present their content.

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Topics: audience, personalised data, member engagement

Transform your membership organisation into the digital age

Posted by Candice Land on May 14, 2018 6:47:37 AM

Now is a good time of the year to reflect on the effectiveness of the content that you distribute as a membership organisation. 

What 2018 has witnessed so far is the continued evolution of how your audience wants to receive content and the digital formats that the content is digested in.

Digital transformation as a strategy should be familiar to most organisations, a struggle to match available digital resources with reaching members in a way that they want.

To keep pace with these transformations, membership organisations need to address their digital challenges at a fundamental level in order to retain members, and attract new digital savvy ones. 

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Topics: technology, digital solutions, member engagement

Digital data - "the fourth industrial revolution"

Posted by Candice Land on Apr 3, 2018 11:37:39 AM

case study from Asian Scientist recently highlighted how digital data capturing can be used to detect medical trends and lead to clinical advances. 

Discoveries, whether in clinical or digital settings, rely on data. The smart phones that many parents carry in their pockets make collecting data easier, providing a rich source of information that can augment what we learn from conventional clinical trials.

Danone Nutricia Research, has opened a digital data collection lab in Singapore to pioneer research and innovation in early life nutrition following a successful pilot study which detected the cause of increases of eczema in Asian babies.

Danone is developing digital tools that capture and analyze parenting data and advise parents and healthcare professionals.

Their findings have demonstrated that 91% of adults have their mobile device within arm's reach 24/7, and 52% of smart phone users gather health-related information on their phones. 

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Topics: digital publishing, personalised data, member engagement

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