What's new?

The emergence of a new media landscape - that will impact how your audience want to interact.

by Candice Land | Jun 07, 2018 | 0 Comments

We live in an age when mobile devices, wireless connectivity, and alternate media platforms dominate the media landscape. Digital media consumers are increasingly in the driver’s seat - totally in control with unparalleled freedom to choose whatever they want. Members expectations are at an ...

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Tags: audience, personalised data, member engagement

Transform your membership organisation into the digital age

by Candice Land | May 14, 2018 | 0 Comments

Now is a good time of the year to reflect on the effectiveness of the content that you distribute as a membership organisation.  What 2018 has witnessed so far is the continued evolution of how your audience wants to receive content and the digital formats that the content is digested in. Digital ...

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Tags: member engagement, digital solutions, technology

Digital data - "the fourth industrial revolution"

by Candice Land | Apr 03, 2018 | 0 Comments

A case study from Asian Scientist recently highlighted how digital data capturing can be used to detect medical trends and lead to clinical advances.  Discoveries, whether in clinical or digital settings, rely on data. The smart phones that many parents carry in their pockets make collecting data ...

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Tags: member engagement, personalised data, digital publishing

Optimising your investment in technology

by Candice Land | Mar 27, 2018 | 0 Comments

It's no secret that digital technologies are a huge asset for driving business growth. Yet, according to a recent Accenture white paper (Combine and Conquer), only 13% of companies are benefiting from both cost saving efficiencies and new growth from their investments in digital technologies. Why ...

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Tags: digital tools, member engagement, digital publishing

Apps and Analytics

by Gareth Harris | Mar 16, 2018 | 0 Comments

  Many publishers make their content available via an app. While this is a great way to reach an audience, it’s important not to overlook the importance of analytics tools when it comes to keeping audiences engaged.

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Tags: member engagement, analytics

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