According to the Postnord (European 2017 E-commerce report) 90% of the UK population between the ages of 15 - 79 shop online, thats nearly 46 million people.
As a membership organisation it's easy to be lulled into thinking you’re already doing many of the right things because traffic to your website is high. The problem tends not to be the volume of website traffic, but a lack of member engagement when you review overall communication efforts.
“We wont necessarily be publishers in future," Diane Young, MD of The Drum, told Page Lizard's '2025: Visions for the Future of Publishing' debate in February. "But we will be serving the needs of communities we have built."
The idea of the media brand existing as the focal point around which communities of readers coalesce is not new. The idea of the media brand reducing its print revenues to a mere 9% of income and growing the rest from the service it provides to the community, is a signpost of the future.
Topics: Blog, building communities, Comment, diane young, digital communities, digital publishing, Event, future of publishing, James Roberts, Managing the Membership Experience, Mark Levin, Membership, membership organisations, Sue Froggatt