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In the digital world, mobile devices are the key to growth. 

Posted by Graham Duffill on Mar 12, 2018 10:33:24 PM

According to the Postnord (European 2017 E-commerce report) 90% of the UK population between the ages of 15 - 79 shop online, thats nearly 46 million people.

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Topics: mobile, membership organisations, member engagement

Problems facing membership organisations in the digital age

Posted by Graham Duffill on Feb 12, 2018 5:20:52 PM

As a membership organisation it's easy to be lulled into thinking you’re already doing many of the right things because traffic to your website is high. The problem tends not to be the volume of website traffic, but a lack of member engagement when you review overall communication efforts.

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Topics: membership organisations, member engagement

Why publishers have to think like membership organisations

Posted by Graham Duffill on Jun 27, 2016 5:39:19 PM

“We wont necessarily be publishers in future," Diane Young, MD of The Drum, told Page Lizard's  '2025: Visions for the Future of Publishing' debate in February. "But we will be serving the needs of communities we have built."

The idea of the media brand existing as the focal point around which communities of readers coalesce is not new. The idea of the media brand reducing its print revenues to a mere 9% of income and growing the rest from the service it provides to the community, is a signpost of the future.

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Topics: James Roberts, Managing the Membership Experience, Mark Levin, Sue Froggatt, Blog, building communities, Comment, diane young, digital communities, digital publishing, Event, future of publishing, Membership, membership organisations

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