According to the Postnord (European 2017 E-commerce report) 90% of the UK population between the ages of 15 - 79 shop online, thats nearly 46 million people.
Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?
Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.
"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg
When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.
Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus.
For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, so there is no surprise that this area has been centre of attention in the industry.
A critical part of content delivery is knowing your audience. Quartz suggests some ways that this can be done.
No matter what niche your audience fits, mobile is sure to be a dominant medium for engagement. Mobile web growth has affected publishers’ audiences’ in a dramatic way, operating as the biggest indicator of overall magazine audience growth, according to a report last year which highlighted a total magazine audience increase of 6.7%. Some brands that gained the most audience across a year period were the likes of Forbes and People.