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Meet the millennials

Posted by Esther Kezia Harding on Jun 9, 2015 1:34:44 PM

Who are the millennials? How are they going to define the future of the industry? And just how can we get them to part with their hard-earned money?

We in the Page Lizard office have seen an almost constant stream of articles pondering the mysterious millennial. They are defined, categorised and pigeon-holed by publishers who regard them as something unfathomable and strange; a market to be 'cracked', a group separated by 'them' and 'us' terminology.

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Topics: Blog, content, digital magazines, digital publishing, General, media, millennial, modern, online, paid content, publications, social media, Social Media, subscriptions, Technology, technology

Digital publishing: The Lena Dunham effect

Posted by Kara Godfrey on Apr 22, 2015 10:00:38 AM

For your average woman, Lena Dunham is relatable on so many levels. She's a total mess, slightly overweight and she doesn't really give a rat's arse. 

 

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Topics: accessibility, Blog, Comment, Girls, industry, Lena Dunham, magazine, modern, publishing

The Times' edition-based publishing plans cause confusion

Posted by Graham Duffill on Apr 11, 2015 10:00:17 AM

There is a great deal of puzzlement in The Times newsroom about the proposed switch to ‘edition-based’ publishing across its digital media.

We are told that the decision came after consultants looked at the website’s traffic patterns.

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Topics: Blog, Comment, continuous publishing, editions, media, modern, news, News, newspaper, page lizard, publishing, The Times

How can digital publishing work for your business?

Posted by Esther Kezia Harding on Oct 15, 2014 5:35:57 PM

Businesses across all sectors are beginning to see how successful digital publishing can be when used effectively.

We've seen a rapid increase in the number of companies who aren't traditionally affiliated with publishing seeking to integrate digital publishing into their marketing and engagement strategies. Here, we explore how others have used digital magazines and apps to reach out to clients, and what options are available to small and large businesses alike.

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Topics: app, Blog, business, Comment, content, digital, digital media, digital publishing, editing, future, interactive, ipad, magazine, marketing, media, modern, online, publications, publishing, strategy, technology

Review: Tesco Wine Magazine

Posted by Esther Kezia Harding on Sep 30, 2014 3:07:15 PM

As the UK's most widely circulating wine publication, it was only a matter of time before Tesco Wine Magazine harnessed the power of digital publishing to reach more potential wine-lovers.

The wine magazine now joins Technology and Entertainment and the Food and Family Living digital versions of the supermarket's popular editions.

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Topics: 2014, android, app, apple, Blog, creative, design, digital, digital media, digital publishing, editing, Innovation, interactive, ipad, issues, magazine, media, modern, online, phone, publications, publishing, Review, technology, Tesco, user interface, wine

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