Apple have announced a host of changes to its subscription service ahead of its Keynote September 2016 event.
Although few of these seem groundbreaking, they are an indication that the company are taking a keen interest in the changes developers and users need to see in the Store.
Blendle, an article micropayment app has launched in the US this week, seeking to reinvent how readers "can discover and support the best journalism in the country".
Could this be the long-awaited "iTunes of journalism" that finally turns the broken publishing model around? Blendle and its partners certainly hope so, and they place great emphasis on making it second nature to pay for content.