Digiday have recently launched TLDR: a nifty way of condensing longer content into bite-sized chunks. Is this a sensible response to changing reading habits, or a symptom of a growing inability to consume longer content?
'But isn't TLDR just the same as writing a teaser for a story?' I hear you ask.
There is a great deal of puzzlement in The Times newsroom about the proposed switch to ‘edition-based’ publishing across its digital media.
We are told that the decision came after consultants looked at the website’s traffic patterns.
The Guardian is expected to report a 25% rise in digital publishing revenues from £55m to almost £70m in the year to the end of March 2014.
Figures released by Deloitte and the Association of Online Publishers (AOP) show that digital advertising revenues for UK publishers were up by 18% in the 12 months up to December 2013 compared to the same period in 2012. This represents "the highest year-on-year growth since the revenues were first tracked in 2008."
Deloitte and the Association of Online Publishers,