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15x reasons why print publishing never works out the way that you want

Posted by Daisy Ware-Jarrett on Oct 6, 2017 7:29:26 PM

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences.

UK beauty magazine Glamour announced that it too has adopted a digital first strategy and will be moving its beauty content online and ending monthly printed editions. A move based on how readers are living a mobile-first, social-first lifestyle. “It is a faster, more focused, multi-platform relationship," the magazine said.

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Topics: News, print vs digital, app publishing, benefits digital, Blog, Comment, digital media, digital publishing, online publishing, page lizard

Facebook revenue boosts thanks to mobile advertising

Posted by Joanna Swan on Jul 28, 2017 10:30:36 AM

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform.

Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total advertising revenue of the company.

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Topics: mobile advertising, News, social media, Social Media, Blog, digital publishing, facebook

The Financial Times uses online communities and comments to boost audience engagement

Posted by Joanna Swan on May 11, 2017 11:00:31 AM

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy.

The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more involved and creating communities amongst readers.

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Topics: News, reader engagement, Uncategorized, Blog, citizen journalism, digital, publications, publishing

A study of reader engagement

Posted by Candice Land on Apr 26, 2017 1:35:30 PM

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?

Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.

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Topics: mobile, News, reader engagement, audience, Blog, Comment, content

Publishers see hike in their subscriptions

Posted by Joanna Swan on Mar 28, 2017 2:00:41 PM

Subscriptions are on the up across the industry with many publishers seeing a huge improvement in numbers compared to last year figures.

Newspapers such as The Times and The Spectator have seen subscriptions rise 200 percent and 100 percent over the past 12 months respectively, according to Digiday.

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Topics: News, Subscription, Blog, digital publishing, media, newspaper, publishing, subcription

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