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15x reasons why print publishing never works out the way that you want

by Daisy Ware-Jarrett | Oct 06, 2017 | 0 Comments

Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences. UK beauty magazine Glamour announced that it too has adopted a digital first strategy and ...

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Tags: app publishing, benefits digital, Blog, Comment, digital media, digital publishing, News, online publishing, page lizard, print vs digital

Facebook revenue boosts thanks to mobile advertising

by Joanna Swan | Jul 28, 2017 | 0 Comments

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform. Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total advertising revenue of the ...

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Tags: Blog, digital publishing, facebook, mobile advertising, News, social media, Social Media

The Financial Times uses online communities and comments to boost audience engagement

by Joanna Swan | May 11, 2017 | 0 Comments

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy. The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more ...

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Tags: Blog, citizen journalism, digital, News, publications, publishing, reader engagement, Uncategorized

A study of reader engagement

by Candice Land | Apr 26, 2017 | 0 Comments

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption? Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas ...

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Tags: audience, Blog, Comment, content, mobile, News, reader engagement

Publishers see hike in their subscriptions

by Joanna Swan | Mar 28, 2017 | 0 Comments

Subscriptions are on the up across the industry with many publishers seeing a huge improvement in numbers compared to last year figures. Newspapers such as The Times and The Spectator have seen subscriptions rise 200 percent and 100 percent over the past 12 months respectively, according to Digiday.

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Tags: Blog, digital publishing, media, News, newspaper, publishing, subcription, Subscription

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