Join us at Digital Excellence 2018 on 31 October 2018 where we are launching our App Discovery Workshops and will be giving away vouchers worth £150.
Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences.
UK beauty magazine Glamour announced that it too has adopted a digital first strategy and will be moving its beauty content online and ending monthly printed editions. A move based on how readers are living a mobile-first, social-first lifestyle. “It is a faster, more focused, multi-platform relationship," the magazine said.
At a tech talk on digital editions at the UK Publishers Association (PPA) in London last week one of the panelists was typically direct. ‘We think replica editions are a crime against humanity,” said Jon Marks, co-founder of HTML app builders Pugpig.
As their business is predicated on turning magazines into HTML apps, and they have no place for replicas in that process, he is not unbiased. But agreeing with him were two replica companies: Zinio and Pixelmags.