A case study from Asian Scientist recently highlighted how digital data capturing can be used to detect medical trends and lead to clinical advances.
Discoveries, whether in clinical or digital settings, rely on data. The smart phones that many parents carry in their pockets make collecting data easier, providing a rich source of information that can augment what we learn from conventional clinical trials.
Danone Nutricia Research, has opened a digital data collection lab in Singapore to pioneer research and innovation in early life nutrition following a successful pilot study which detected the cause of increases of eczema in Asian babies.
Danone is developing digital tools that capture and analyze parenting data and advise parents and healthcare professionals.
Their findings have demonstrated that 91% of adults have their mobile device within arm's reach 24/7, and 52% of smart phone users gather health-related information on their phones.