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The emergence of a new media landscape - that will impact how your audience want to interact.

Posted by Candice Land on Jun 7, 2018 9:30:00 AM

We live in an age when mobile devices, wireless connectivity, and alternate media platforms dominate the media landscape.

Digital media consumers are increasingly in the driver’s seat - totally in control with unparalleled freedom to choose whatever they want.

Members expectations are at an all-time high of what a digital experience should be, which has implications on how organisations must engage and present their content.

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Topics: audience, personalised data, member engagement

Mastering the art of analytics

Posted by Candice Land on Apr 23, 2018 8:40:00 AM

Although the origins of analytics are founded in mathematics and statistics, mastering analytics is an art. The modern publishing world is experiencing a data revolution as organisations begin to better understand and harness the power of analytics. 

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Topics: native apps, personalised data, analytics

Digital data - "the fourth industrial revolution"

Posted by Candice Land on Apr 3, 2018 11:37:39 AM

case study from Asian Scientist recently highlighted how digital data capturing can be used to detect medical trends and lead to clinical advances. 

Discoveries, whether in clinical or digital settings, rely on data. The smart phones that many parents carry in their pockets make collecting data easier, providing a rich source of information that can augment what we learn from conventional clinical trials.

Danone Nutricia Research, has opened a digital data collection lab in Singapore to pioneer research and innovation in early life nutrition following a successful pilot study which detected the cause of increases of eczema in Asian babies.

Danone is developing digital tools that capture and analyze parenting data and advise parents and healthcare professionals.

Their findings have demonstrated that 91% of adults have their mobile device within arm's reach 24/7, and 52% of smart phone users gather health-related information on their phones. 

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Topics: digital publishing, personalised data, member engagement

Our 6 social media predictions for the future

Posted by Kara Godfrey on Oct 7, 2014 9:53:19 AM

 

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Topics: social media, Social Media, social media predictions, social networking, social networks, technology, the future, twitter future, twitter predicitions, wearable devices, apple watch, Blog, facebook, future, future of facebook, oculus, oculus goggles, oculus rift, personalised data, predictions

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