Print is becoming a luxury, especially with huge postal prices and ever-increasing magazine print and production costs. Many businesses are now looking for effective alternatives to engage their audiences.
UK beauty magazine Glamour announced that it too has adopted a digital first strategy and will be moving its beauty content online and ending monthly printed editions. A move based on how readers are living a mobile-first, social-first lifestyle. “It is a faster, more focused, multi-platform relationship," the magazine said.