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The Financial Times uses online communities and comments to boost audience engagement

Posted by Joanna Swan on May 11, 2017 11:00:31 AM

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy.

The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more involved and creating communities amongst readers.

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Topics: News, reader engagement, Uncategorized, Blog, citizen journalism, digital, publications, publishing

What are the three most critical challenges facing magazines & digital publishing?

Posted by Esther Kezia Harding on Nov 18, 2015 8:52:31 AM

This year has brought monumental changes to the magazine and digital publishing industry, and we often work with publishers who are facing a variety of challenges.

Each publisher is different, but there are some issues that are facing almost all publishers. From a digital perspective, the following three points encapsulate the critical challenges facing magazine and digital publishing today:

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Topics: HTML, online, pdf, technology, android, app, Blog, Comment, creative, design, digital, digital publishing, ebook, editing, future, interactive, invention, ios, ipad, journal, magazine, media, newspaper, page lizard, publications, publishing, tablets

Meet the millennials

Posted by Esther Kezia Harding on Jun 9, 2015 1:34:44 PM

Who are the millennials? How are they going to define the future of the industry? And just how can we get them to part with their hard-earned money?

We in the Page Lizard office have seen an almost constant stream of articles pondering the mysterious millennial. They are defined, categorised and pigeon-holed by publishers who regard them as something unfathomable and strange; a market to be 'cracked', a group separated by 'them' and 'us' terminology.

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Topics: modern, online, social media, Social Media, subscriptions, Technology, technology, Blog, content, digital magazines, digital publishing, General, media, millennial, paid content, publications

Why we should be hurrying the demise of the replica edition

Posted by Esther Kezia Harding on Mar 23, 2015 11:11:31 AM

Print magazines may be struggling, but producing second-rate digital offerings is not the answer. Here, we make the case for hurrying the demise of the replica edition.

Articles seem to be appearing at an alarming rate trumpeting the reasons why PDF replica editions are a good choice for publishers. Without pointing fingers, the most recent have forecast a long and happy life for replicas. Some of the most common reasons cited are easy conversion, lower costs and time effectiveness, but don't let that lull you into a false sense of security about the future of digital offerings.

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Topics: HTML, pdf, android, app, Blog, Comment, content, design, digital, digital publishing, editing, magazine, publications, publishing, replica edition

Digital Publishing predictions for 2015

Posted by Esther Kezia Harding on Jan 6, 2015 11:41:20 AM

2014 was a pivotal year for technology, bringing the rise of the 'phablet', an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. So what does this mean for the publishing industry in 2015? Here at Page Lizard, we've whipped out our crystal ball and have rounded up our Digital Publishing predictions for the next year.

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Topics: online, technology, 2015, android, app, apple, Blog, digital age, digital publishing, future, General, Innovation, magazine, media, predictions, publications, publishing

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