What's new?

The Financial Times uses online communities and comments to boost audience engagement

Posted by Joanna Swan on May 11, 2017 11:00:31 AM

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy.

The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more involved and creating communities amongst readers.

Read More

Topics: News, reader engagement, Uncategorized, Blog, citizen journalism, digital, publications, publishing

China sets the digital trend

Posted by Candice Land on Apr 24, 2017 3:17:42 PM

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg

When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping laptops and desktops, they fully embraced the mobile platform. Fabian von Heimburg is co-founder and managing director of Hotnest, a digital advertising and big data analytics platform focused on the Chinese market.

Read More

Topics: mobile, Technology, Blog, Comment, digital, digital publishing, global, publishing

Strategic lessons for publishers from Reuters Institute of the Study of Journalism

Posted by Candice Land on Apr 6, 2017 1:57:37 PM

Reuters Institute of the Study of Journalism released a report on how publishers are going 'beyond the article' using digitally innovative tools.

Here are some key publishing lessons from the report, written by The MediaBriefing.

  • Size need not be a drawback to innovation

A highlight from the report  used as one of the lessons for publishers is that “limited resource is no hindrance to innovation.” Turkey’s 140journos, with its small team of 10 full-time employees, have used platforms like WhatsApp, Twitter Facebook, and even Tinder, to spread their content to digital spaces. This strategic distribution has allowed the smaller citizen journalism project to grow rapidly.

Read More

Topics: Blog, Comment, digital publishing, distribution, Innovation, publishing, report

Publishers see hike in their subscriptions

Posted by Joanna Swan on Mar 28, 2017 2:00:41 PM

Subscriptions are on the up across the industry with many publishers seeing a huge improvement in numbers compared to last year figures.

Newspapers such as The Times and The Spectator have seen subscriptions rise 200 percent and 100 percent over the past 12 months respectively, according to Digiday.

Read More

Topics: News, Subscription, Blog, digital publishing, media, newspaper, publishing, subcription

Publishers revamp their CMS to improve 'mobile-first' approach

Posted by Joanna Swan on Mar 17, 2017 12:00:17 PM

Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus.

For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, so there is no surprise that this area has been centre of attention in the industry.

Read More

Topics: mobile, Technology, technology, Blog, Comment, content management system, digital publishing, publishing

Subscribe to Email Updates

Recent Posts

Categories

see all

Search me!