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The Financial Times uses online communities and comments to boost audience engagement

by Joanna Swan | May 11, 2017 | 0 Comments

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy. The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more ...

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Tags: Blog, citizen journalism, digital, News, publications, publishing, reader engagement, Uncategorized

China sets the digital trend

by Candice Land | Apr 24, 2017 | 0 Comments

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping ...

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Tags: Blog, Comment, digital, digital publishing, global, mobile, publishing, Technology

Strategic lessons for publishers from Reuters Institute of the Study of Journalism

by Candice Land | Apr 06, 2017 | 0 Comments

Reuters Institute of the Study of Journalism released a report on how publishers are going 'beyond the article' using digitally innovative tools. Here are some key publishing lessons from the report, written by The MediaBriefing. Size need not be a drawback to innovation A highlight from the report ...

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Tags: Blog, Comment, digital publishing, distribution, Innovation, publishing, report

Publishers see hike in their subscriptions

by Joanna Swan | Mar 28, 2017 | 0 Comments

Subscriptions are on the up across the industry with many publishers seeing a huge improvement in numbers compared to last year figures. Newspapers such as The Times and The Spectator have seen subscriptions rise 200 percent and 100 percent over the past 12 months respectively, according to Digiday.

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Tags: Blog, digital publishing, media, News, newspaper, publishing, subcription, Subscription

Publishers revamp their CMS to improve 'mobile-first' approach

by Joanna Swan | Mar 17, 2017 | 0 Comments

Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus. For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, ...

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Tags: Blog, Comment, content management system, digital publishing, mobile, publishing, Technology, technology

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