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Building an app: DIY or outsource? Pros and cons.

Posted by Graham Duffill on Feb 26, 2019 10:15:00 AM

So, you need an app. What are the options available?

1. Learn how to build it yourself

2. Commission a developer to build it for you

3. Use a platform solution and brand a generic app in return for a monthly licence fee

Let's look into the details as business requirements are different:

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Topics: problems in digital publishing, technology, User experience, app publishing, digital app, publishing technology, solutions, digital tools, content engagement, leadership

Picking the brain of Quartz - mobile content leader

Posted by Candice Land on Feb 9, 2017 11:00:07 AM

A critical part of content delivery is knowing your audience. Quartz suggests some ways that this can be done.

No matter what niche your audience fits, mobile is sure to be a dominant medium for engagement. Mobile web growth has affected publishers’ audiences’ in a dramatic way, operating as the biggest indicator of overall magazine audience growth, according to a report last year which highlighted a total magazine audience increase of 6.7%. Some brands that gained the most audience across a year period were the likes of Forbes and People.

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Topics: mobile, Technology, Blog, digital media, digital publishing, publishing technology

Continuous scroll – the new way to keep your digital readers?

Posted by Esther Kezia Harding on Aug 19, 2014 9:20:37 AM

Social media has undoubtedly brought the world closer together. You probably take it for granted how easy it is to send holiday photos and mundane messages across the world to your long-lost Auntie in Albuquerque…

Indeed, websites like Facebook and Twitter have reshaped the way we find and absorb information and news, with most of us now logging-on to find out what is actually going on in the world, not just in our friendship groups.

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Topics: kindle, NBCNews.com, Technology, technology, Time.com, websites, apps, Blog, continuousl scroll, digital publishing, ebook, future, interactive, ipad, issues, journal, LATimes.com, magazine, media, new, publications, publishing, publishing technology, tech

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