What's new?

Video steals the show

by Candice Land | Apr 19, 2018 | 0 Comments

Publishers are prioritising video as an immersive format to capture (and hold) the attention of their audiences. The ease of embedding video into communication tools, such as apps, means that the investment of video pays off exponentially. 

Read More

Tags: embed video, video content, reader engagement

The Financial Times uses online communities and comments to boost audience engagement

by Joanna Swan | May 11, 2017 | 0 Comments

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy. The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more ...

Read More

Tags: Blog, citizen journalism, digital, News, publications, publishing, reader engagement, Uncategorized

A study of reader engagement

by Candice Land | Apr 26, 2017 | 0 Comments

Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption? Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas ...

Read More

Tags: audience, Blog, Comment, content, mobile, News, reader engagement

Subscribe to Email Updates

Recent Posts

Categories

see all

Search me!