Publishers are prioritising video as an immersive format to capture (and hold) the attention of their audiences. The ease of embedding video into communication tools, such as apps, means that the investment of video pays off exponentially.
One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy.
The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more involved and creating communities amongst readers.
Success in publishing is largely due to reader engagement and their response to content. How are organisations influencing news consumption?
Reader engagement has sparked off NewsThings. A project started by the University of Central Lancashire in collaboration with Trinity Mirror and Thomas Buchanan Consultancy. The project focuses on how a web-connected physical device can have a positive impact on people reading and interacting with the news.