Print magazines may be struggling, but producing second-rate digital offerings is not the answer. Here, we make the case for hurrying the demise of the replica edition.
Articles seem to be appearing at an alarming rate trumpeting the reasons why PDF replica editions are a good choice for publishers. Without pointing fingers, the most recent have forecast a long and happy life for replicas. Some of the most common reasons cited are easy conversion, lower costs and time effectiveness, but don't let that lull you into a false sense of security about the future of digital offerings.