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Strategic lessons for publishers from Reuters Institute of the Study of Journalism

Posted by Candice Land on Apr 6, 2017 1:57:37 PM

Reuters Institute of the Study of Journalism released a report on how publishers are going 'beyond the article' using digitally innovative tools.

Here are some key publishing lessons from the report, written by The MediaBriefing.

  • Size need not be a drawback to innovation

A highlight from the report  used as one of the lessons for publishers is that “limited resource is no hindrance to innovation.” Turkey’s 140journos, with its small team of 10 full-time employees, have used platforms like WhatsApp, Twitter Facebook, and even Tinder, to spread their content to digital spaces. This strategic distribution has allowed the smaller citizen journalism project to grow rapidly.

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Topics: Blog, Comment, digital publishing, distribution, Innovation, publishing, report

Digital publishing didn’t kill print

Posted by Daisy Ware-Jarrett on Jul 2, 2014 2:00:21 PM

If you Google "digital publishing" right now, you will undoubtedly find hundreds, if not thousands of blogs detailing how print is dead, and how digital publishing has been the main catalyst of its downfall. Sometimes it’s best to take a step back and look at things from a different perspective.

Before every Tom Dick and Harry had tablets and smartphones, books, newspapers, magazines and journals were printed because that was the only option available. Not that anyone minded or even noticed; publishing has always been tied to paper in that way. Now with the digital publishing world in a state of constant flux, publishers have a choice between digital or print. This means that whenever a hard copy book is made, it is now done with a greater consideration of the end product - someone has had a choice, not just defaulted to print.

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Topics: 2014, online, technology, thoughts, Wessenden Marketing, 3D printed book cover, Blog, blog, Chang-Rae Lee, Comment, comment, creative, design, digital publishing, ebook, future, interactive, Jim Bilton’, magazine, media, new, On Such a Full Sea, page lizard, PPA, print, publications, publishing, Publishing Futures, report, review, Riverhead

Digital Publishing Revenue

Posted by Graham Duffill on Mar 12, 2014 3:36:20 PM

The Guardian is expected to report a 25% rise in digital publishing revenues from £55m to almost £70m in the year to the end of March 2014.

Figures released by Deloitte and the Association of Online Publishers (AOP) show that digital advertising revenues for UK publishers were up by 18% in the 12 months up to December 2013 compared to the same period in 2012. This represents "the highest year-on-year growth since the revenues were first tracked in 2008."

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Topics: News, online, Technology, technology, update, AOP, Blog, Deloitte and the Association of Online Publishers, digital, digital publishing, digital revenue, editing, General, interactive, magazine, media, news, newspaper, page lizard, publications, publishing, report, The Guardian

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