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Apple's App Store search ads increase brand awareness

Posted by Candice Land on Feb 3, 2017 11:00:59 AM

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend

If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless design means that you can invest as much (or little) time as you have, and still get results. The simple setup includes:

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Topics: Technology, technology, Uncategorized, app store, apple, Blog, digital publishing, Review

Review: The Metro app

Posted by Jo Swan on Sep 5, 2016 2:50:43 PM

Jo Swan casts a critical eye over the newly-overhauled Metro app.

One of the UK’s most circulated newspapers, The Metro, have recently undertaken an app upgrade to support its morning and evening editions. How does the new app measure up, and does the translation from print to digital work in its enhanced format?

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Topics: android, app, apple, Blog, metro, responsive, review, Review

Review: The British Journal of Photography digital edition

Posted by Daisy Ware-Jarrett on Jul 17, 2015 12:10:04 PM

As someone who both works in digital publishing and has a degree in photography, it has always interested me to see how big names in the creative industry are transitioning from print to digital.

To this day I am yet to use a good photographic publishing app, and unfortunately this app is not the BJP.

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Topics: the British journal of photography, bjp, Blog, digital app, review, Review

Review: The Long + Short

Posted by Esther Kezia Harding on Feb 20, 2015 4:17:22 PM

The Long + Short is a digital-first publication by Nesta, the UK's innovation foundation. Its content is clever and engaging, but does it do enough to make up for a frustrating reading experience?

The app has been designed so that the HTML is edited once, and pushed out to multiple platforms. This is neat as a cost-effective way of publishing for maximum audience reach; The Long + Short can be accessed from a desktop, through the Apple and Android stores, and through a mobile-responsive web browser for those on devices without a supporting app. The content can also be read in any orientation, and it all reflows nicely when the device is rotated. To top it off, the app is lightweight, and the issues can be viewed almost instantly without a long wait for content to download.

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Topics: long + short, nesta, Blog, creative, design, digital design, digital publishing, Innovation, issues, magazine, review, Review

Review: Harrods Magazine

Posted by Esther Kezia Harding on Dec 10, 2014 10:00:53 AM

Stylish, glamorous and technically exceptional, the digital edition of Harrods Magazine is everything you would expect a high-end publication to be.

Harrods have been ahead of the digital curve for some time now. They released their iPad-only edition over two years ago, but have since acknowledged the demand for an Android and mobile version and earlier this year, released their fully-responsive native app.

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Topics: Blog, Review

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