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Facebook revenue boosts thanks to mobile advertising

by Joanna Swan | Jul 28, 2017 | 0 Comments

Facebook’s shares are now at its highest level ever, up 71% from last year, due to a hike in mobile advertising sales on the platform. Compared to last year mobile ad revenue on Facebook has increased 3 per cent over the last year, to make up 87 per cent of the total advertising revenue of the ...

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Tags: Blog, digital publishing, facebook, mobile advertising, News, social media, Social Media

How predictable is the media industry?

by Candice Land | Mar 13, 2017 | 0 Comments

Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs - and they can not be tamed. The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not much thought was given to subscription ...

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Tags: Blog, Comment, current affairs, media, social media, Social Media, Subscription, Technology, technology

Publishers and social media - a match made for digital revenue

by Candice Land | Feb 16, 2017 | 0 Comments

With the migration from a large print audience to a large digital audience, publishers have had to adapt their approach when connecting with their audience. Their digital revenue models have shifted, and so has content distribution. Print ad revenues have fallen for The Economist, and digital ad ...

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Tags: Blog, digital publishing, digital revenue, General, social media, Social Media, subscriptions, Technology, Uncategorized

Content sharing - the compromise of publishers

by Candice Land | Jan 26, 2017 | 0 Comments

Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy - and their own pockets satisfied. “Scaled back: Why publishers are rethinking their pursuit of huge numbers”, a recent Digiday article discusses the numbers game that ...

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Tags: Blog, content, digital publishing, mobile, Social Media, Technology

Axios shares how they will be approaching content: concise and relevant

by Candice Land | Jan 10, 2017 | 0 Comments

Axios is a newly-founded media company that offers alternative solutions for digital content. The company that will launch next week was founded by the co-founder of Politico, Jim VandeHei, and his colleague Rob Schwartz.

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Tags: Blog, blog, Comment, digital content, social media, Social Media

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