With the migration from a large print audience to a large digital audience, publishers have had to adapt their approach when connecting with their audience. Their digital revenue models have shifted, and so has content distribution.
Print ad revenues have fallen for The Economist, and digital ad revenues have yet to make up for this loss. The Economist is not the only publisher who is struggling to generate revenue, The Guardian, whilst successful in their digital presence, have “managed to build a big reputation but no revenue”. Even The New York Times, who have more than 1.5 million digital-only subscriptions, say that;
Apple have announced a host of changes to its subscription service ahead of its Keynote September 2016 event.
Although few of these seem groundbreaking, they are an indication that the company are taking a keen interest in the changes developers and users need to see in the Store.
Who are the millennials? How are they going to define the future of the industry? And just how can we get them to part with their hard-earned money?
We in the Page Lizard office have seen an almost constant stream of articles pondering the mysterious millennial. They are defined, categorised and pigeon-holed by publishers who regard them as something unfathomable and strange; a market to be 'cracked', a group separated by 'them' and 'us' terminology.