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Crossing the bridge to online publishing

by Candice Land | Jun 22, 2017 | 0 Comments

Nearly 30 years after it was first printed, The Independent plunged deep into the realm of online publishing. Editor Christian Broughton stands firmly by the motto for online publishing that says:

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Tags: Blog, Comment, content, digital, digital media, digital publishing, economics, Technology

China sets the digital trend

by Candice Land | Apr 24, 2017 | 0 Comments

"China is a good indicator for digital trends to come in West because of the different user behaviour and advanced mobile platform environment." - Fabian von Heimburg When the rest of the world was taking the steps towards mobile optimisation, China was setting the digital trend. By skipping ...

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Tags: Blog, Comment, digital, digital publishing, global, mobile, publishing, Technology

Google wins over the love of publishers

by Candice Land | Mar 23, 2017 | 0 Comments

In today's publishing world, it is inevitable that publishers will have a relationship with various platforms. Google is one of the biggest platform-providers - and their model has just become a lot more complementary. Digiday explores Google's journey to find a compromise that pleases both itself ...

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Tags: Blog, Comment, Technology

Publishers revamp their CMS to improve 'mobile-first' approach

by Joanna Swan | Mar 17, 2017 | 0 Comments

Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus. For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, ...

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Tags: Blog, Comment, content management system, digital publishing, mobile, publishing, Technology, technology

How predictable is the media industry?

by Candice Land | Mar 13, 2017 | 0 Comments

Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs - and they can not be tamed. The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not much thought was given to subscription ...

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Tags: Blog, Comment, current affairs, media, social media, Social Media, Subscription, Technology, technology

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