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Transform your membership organisation into the digital age

by Candice Land | May 14, 2018 | 0 Comments

Now is a good time of the year to reflect on the effectiveness of the content that you distribute as a membership organisation.  What 2018 has witnessed so far is the continued evolution of how your audience wants to receive content and the digital formats that the content is digested in. Digital ...

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Tags: member engagement, digital solutions, technology

How to use content to attract, recruit and retain members

by Graham Duffill | Jun 15, 2017 | 0 Comments

Workshop with the RSC followed by drinks and networking It is difficult to over-state the value of the lessons that can be learned by any membership organisation with good content from the Royal Society of Chemistry's journey with Chemistry World.

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Tags: Blog, digital publishing, events, interactive, technology, Uncategorized

Publishers revamp their CMS to improve 'mobile-first' approach

by Joanna Swan | Mar 17, 2017 | 0 Comments

Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus. For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, ...

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Tags: Blog, Comment, content management system, digital publishing, mobile, publishing, Technology, technology

How predictable is the media industry?

by Candice Land | Mar 13, 2017 | 0 Comments

Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs - and they can not be tamed. The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not much thought was given to subscription ...

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Tags: Blog, Comment, current affairs, media, social media, Social Media, Subscription, Technology, technology

Apple's App Store search ads increase brand awareness

by Candice Land | Feb 03, 2017 | 0 Comments

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless ...

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Tags: app store, apple, Blog, digital publishing, Review, Technology, technology, Uncategorized

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