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Transform your membership organisation into the digital age

Posted by Candice Land on May 14, 2018 6:47:37 AM

Now is a good time of the year to reflect on the effectiveness of the content that you distribute as a membership organisation. 

What 2018 has witnessed so far is the continued evolution of how your audience wants to receive content and the digital formats that the content is digested in.

Digital transformation as a strategy should be familiar to most organisations, a struggle to match available digital resources with reaching members in a way that they want.

To keep pace with these transformations, membership organisations need to address their digital challenges at a fundamental level in order to retain members, and attract new digital savvy ones. 

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Topics: member engagement, digital solutions, technology

How to use content to attract, recruit and retain members

Posted by Graham Duffill on Jun 15, 2017 4:37:00 PM

Workshop with the RSC followed by drinks and networking

It is difficult to over-state the value of the lessons that can be learned by any membership organisation with good content from the Royal Society of Chemistry's journey with Chemistry World.

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Topics: Blog, digital publishing, events, interactive, technology, Uncategorized

Publishers revamp their CMS to improve 'mobile-first' approach

Posted by Joanna Swan on Mar 17, 2017 12:00:17 PM

Some publishers such as Buzzfeed are making changes to their CMS, ensuring ‘mobile-first’ is the main focus.

For a long time, the industry has seen an increased focus on making sure content is responsive on mobile devices. Majority of publishers have seen an increase in traffic from mobile devices, so there is no surprise that this area has been centre of attention in the industry.

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Topics: Blog, Comment, content management system, digital publishing, mobile, publishing, Technology, technology

How predictable is the media industry?

Posted by Candice Land on Mar 13, 2017 11:06:10 AM

Not that predictable at all it would seem. A heavy reliance is based on the explosion of current affairs - and they can not be tamed.

The New Yorker put its site behind a metered paywall in November 2014. The expectation was that traffic would go down, and not much thought was given to subscription results. As it would happen, traffic went up by 30 percent within a few months and subscriptions grew 85 percent year on year.

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Topics: Blog, Comment, current affairs, media, social media, Social Media, Subscription, Technology, technology

Apple's App Store search ads increase brand awareness

Posted by Candice Land on Feb 3, 2017 11:00:59 AM

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend

If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless design means that you can invest as much (or little) time as you have, and still get results. The simple setup includes:

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Topics: app store, apple, Blog, digital publishing, Review, Technology, technology, Uncategorized

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