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How to use content to attract, recruit and retain members

Posted by Graham Duffill on Jun 15, 2017 4:37:00 PM

Workshop with the RSC followed by drinks and networking

It is difficult to over-state the value of the lessons that can be learned by any membership organisation with good content from the Royal Society of Chemistry's journey with Chemistry World.

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Topics: Blog, digital publishing, events, interactive, technology, Uncategorized

The Financial Times uses online communities and comments to boost audience engagement

Posted by Joanna Swan on May 11, 2017 11:00:31 AM

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy.

The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more involved and creating communities amongst readers.

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Topics: Blog, citizen journalism, digital, News, publications, publishing, reader engagement, Uncategorized

Publishers and social media - a match made for digital revenue

Posted by Candice Land on Feb 16, 2017 3:21:56 PM

With the migration from a large print audience to a large digital audience, publishers have had to adapt their approach when connecting with their audience. Their digital revenue models have shifted, and so has content distribution.

Print ad revenues have fallen for The Economist, and digital ad revenues have yet to make up for this loss. The Economist is not the only publisher who is struggling to generate revenue, The Guardian, whilst successful in their digital presence, have “managed to build a big reputation but no revenue”. Even The New York Times, who have more than 1.5 million digital-only subscriptions, say that;

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Topics: Blog, digital publishing, digital revenue, General, social media, Social Media, subscriptions, Technology, Uncategorized

Apple's App Store search ads increase brand awareness

Posted by Candice Land on Feb 3, 2017 11:00:59 AM

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend

If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless design means that you can invest as much (or little) time as you have, and still get results. The simple setup includes:

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Topics: app store, apple, Blog, digital publishing, Review, Technology, technology, Uncategorized

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