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How to use content to attract, recruit and retain members

by Graham Duffill | Jun 15, 2017 | 0 Comments

Workshop with the RSC followed by drinks and networking It is difficult to over-state the value of the lessons that can be learned by any membership organisation with good content from the Royal Society of Chemistry's journey with Chemistry World.

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Tags: Blog, digital publishing, events, interactive, technology, Uncategorized

The Financial Times uses online communities and comments to boost audience engagement

by Joanna Swan | May 11, 2017 | 0 Comments

One way to boost audience engagement is to allow readers to participate and submit content of their own. Many organisations, like The Financial Times, are welcoming this strategy. The FT has adopted this approach to boost audience engagement with their content. It focuses on getting readers more ...

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Tags: Blog, citizen journalism, digital, News, publications, publishing, reader engagement, Uncategorized

Publishers and social media - a match made for digital revenue

by Candice Land | Feb 16, 2017 | 0 Comments

With the migration from a large print audience to a large digital audience, publishers have had to adapt their approach when connecting with their audience. Their digital revenue models have shifted, and so has content distribution. Print ad revenues have fallen for The Economist, and digital ad ...

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Tags: Blog, digital publishing, digital revenue, General, social media, Social Media, subscriptions, Technology, Uncategorized

Apple's App Store search ads increase brand awareness

by Candice Land | Feb 03, 2017 | 0 Comments

Apple's App Store search ads were introduced a few months ago, and have proven to be far more of an asset than a trend If you have an app on the app store, search ads are your new best friend by providing an easy and efficient way to help people discover your app. Their flexible and effortless ...

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Tags: app store, apple, Blog, digital publishing, Review, Technology, technology, Uncategorized

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